SAF program receives ‘Welcome Home’ kits from IKEA, P&G

Moving into a new home is stressful, but employees from IKEA and Procter & Gamble in Greater Cincinnati made it a little bit easier for members of the Armed Services in this area. On Monday, Nov. 14, the Greater Cincinnati Chapter of the American Red Cross delivered 100 “Welcome Home” kits from IKEA and 100 “Home Starter Kits” from P&G to the Cincinnati VA Community Outreach Division.

ikea-welcome-kitsThe kits are designated for veterans involved in emergency shelter housing, rapid-rehousing, transitional housing, and those in the process of securing individual housing in the community. The Community Outreach Division of the Cincinnati VA helps provide healthcare, housing and employment programs for veterans in need.

IKEA’s “Welcome Home” kits consist of bedding and towels, which are essential items in a home of their own. The P&G “Starter Kits” consist of detergent, fabric softener, magic erasers and dryer sheets. The organizations donated the kits to the Red Cross, and were delivered to the VA by Cory Paul, Regional Director for the American Red Cross Services to the Armed Forces.

The Red Cross SAF program helps members of the military, veterans and their families prepare for, cope with and respond to the challenges of military service—including the transition back to civilian life.

“Most people know the Red Cross for the care and assistance we provide during disasters, from hurricanes to home fires,” says Trish Smitson, CEO of the Greater Cincinnati-Dayton Region of the American Red Cross. “Outside of the military community, though, the services the Red Cross provides to members of the Armed Services aren’t as well known. Every day, the Red Cross provides 24/7 global emergency communication services and support in military and veteran health care facilities across the country and around the world, just like that of the Cincinnati VA.

“We’re thrilled to be able to partner with P&G and IKEA to provide these products to veterans in our community and help them make a successful transition back into civilian life. And we’re honored to be able to serve those who served.”


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